“Push and Pull” are Chris Dixon’s simplifying patterns of the internet named for the action that users enact on the tool. “Push and pull” classifies how we lay claim and opt-into the digital world.

This participation with the internet reminds me of what ends up shaking out over time and what Austin Kleon calls “Stock and Flow.” In fact, Dixon categorizes push and pull as stock and flow, respectively, under the category of “Content Durability.” To help us understand content durability here are Robin Sloans’ defenitions of flow and stock:

Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that reminds people you exist.

Stock is the durable stuff. It’s the content you produce that’s as interesting in two months (or two years) as it is today. It’s what people discover via search. It’s what spreads slowly but surely, building fans over time.